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An experimental word mark design for an architectural structure.
Brief: Design and create an experimental word mark design for an architectural structure. The word mark should be a word that is in some way descriptive of your structure or the concept behind it.
This was the first project of the first year at university. This project was predominantly based around using and experimenting with typography.
The building that I chose was the Ng Teng Fong Hospital in Singapore. The concept of the architecture of the hospital was to create a building with no walls, and every patient to have a window. The design creates a structure that ‘functions like a vertical healing garden’ and creates mass ventilation throughout the building. This hospital is surrounded with plants and has plants in patients’ rooms to enhance growth and healing.
The process began with drawing and sketching different words that could relate to the building. The word had to relate to the building, I had 3 different words that I was working with: breathe, growth and rejuvenate.
I experimented with lino printing at home because I enjoy this technique and I thought I could incorporate it into my work mark designs. Eventually, I chose the word ‘rejuvenate’ as my final word to work with because it is a positive word and links to healing and recovery.
The typography of this word mark represents the hospital in many ways. The letter ‘T’ is the shape of a hospital cross. Each letter form has spacing in between them to represent the air and ventilation flow throughout the building. The stacking of the letters also relates to the ‘vertical healing’ aspect. I have also included the leaf lino prints to show the plants that surround the building.
The typography of this word mark represents the hospital in many ways. The letter ‘T’ is the shape of a hospital cross. Each letter form has spacing in between them to represent the air and ventilation flow throughout the building. The stacking of the letters also relates to the ‘vertical healing’ aspect. I have also included the leaf lino prints to show the plants that surround the building.
