Branding & Communicating Identity

A country branding project to promote tourism in the chosen country, including, advertisement campaigns, packaging and motion design.

Brief: Establish a new strategy to help improve a countries image and potential for tourism. Create a fresh brand identity for the new tourism campaign.

Country: Armenia

Deliverables:

Logo.

Advertisement campaign.

Piece of packaging.

Moving ident motion piece.

This tourism campaign plays on the idea of uncovering and discovering more than what meets the eye of Armenia. The culture and incredible landscape are yet to be deeply explored. You can swipe through these social media posts to reveal the images. There is a learn more button at the bottom that would direct the viewer to a website.